Gordon Ramsay brings Food Stars to Australia
When Gordon Ramsay arrives on the screen – there’s no shortage of pure electric energy. The Michelin-Starred chef and global TV icon is well renowned for his fiery honesty, high standards, and ability to bring out talent that might normally be overlooked. So – when Blak Brews showed up on the scene in Gordon Ramsay’s Food Stars, it’s no wonder they ended up winning under his guidance.
Ramsay set out to do more than critique dishes in the show. He was looking to uncover golden entrepreneurs that are working to shape the future of food and drink – giving them the perfect opportunity to grow, compete, and learn. Food Stars is a platform for bold, passionate Aussie businesses to showcase their products as well as their vision.
Gordon Ramsay’s stamp of approval is career-defining, and impressing what many would call a king of the culinary world is no easy feat. For an emerging Aussie company like Blak Brews; this win was revolutionary. They won, and gained Gordon’s favour in the process.
Blak Brews on Gordon Ramsay’s Food Stars
Among a vast lineup of ambitious companies and concepts – Blak Brews emerged as a standout. This Indigenous-owned tea company founded by Troy Benjamin was bringing something fresh, authentic, and purely Aussie to our shelves. By leaning into the rich diversity and plethora of beautiful native Australian ingredients, Blak Brews showcased something wholly unique and utterly Australian, while presenting exciting and bold flavours that had never yet been put into a Cuppa.
Gordon Ramsay isn’t one to hand out compliments lightly – yet Blak Brews’ unique tea blend of First Nations histories and cultures alongside local flavours and sustainable sourcing immediately gained his attention. The courage, creativity, and pure conviction in Troy’s Blak Brews elevated their appeal exponentially. The taste was incredible, too!
With such strong recognition from Gordon Ramsay – it’s validation and the stamp of approval that Indigenous-led and owned concepts and ideas deserve a national as well as global platform to thrive.
The Impact of Blak Brews Winning Food Stars Australia
Gordon Ramsay’s Food Stars was never about easy wins. Contestants who stood out had to demonstrate their vision, passion, and grit. For Troy Benjamin, advancing through the competition was transformative. The victory at the end was not just your same-old trophy moment – it indicated the brand was to be a leader in the Australian beverage industry and positioned First Nations entrepreneurship firmly in the spotlight.
Exposure generated by being on and winning the show has created a surge in awareness, which has opened doors to new partnerships, stockists, and opportunities. Endorsement from Gordon himself adds a level of trust for customers and investors alike. Blak Brews is more than a tea company – it’s becoming a symbol of how First Nations voices and our native bounty can thrive in a mainstream market without losing their sense of authenticity and integrity.
Blak Brews beyond Food Stars
Blak Brews continues to grow and thrive with the same integral spirit that first impressed Gordon Ramsay on the show. Each and every blend is proudly Aussie grown and sourced, celebrating native landscapes and indigenous flavours. With a commitment to bold, homegrown flavours, Blak Brews is cultivating a tea culture that is like no other.
Gordon Ramsay may have initially shone the spotlight on Blak Brews via Gordon Ramsay’s Food Stars, but it’s ongoing success is built on a sturdy foundation of First Nations values, hard work, community pride, and a pure love of flavour. Blak Brews continues to carve out a legacy for itself one beautiful Cuppa at a time.
Taste the Tea that Won over Gordon Ramsay
Experience what made Blak Brews a winner and discover your new favourite tea.
