Blak Brews and NAIDOC
This year, Blak Brews proudly joined the ranks and took home the NAIDOC Innovation Award: one that not only speaks to the immense growth and impact of the First Nations owned tea company, but also the importance of weaving Indigenous voices and values throughout Australian brands.
Winning the NAIDOC Innovation Award cements Blak Brews as a strong leader in Australia’s F&B industry. Troy Benjamin, the founder of Blak Brews, has redefined what tea can mean for people all over the world. By leveraging the bounty of Native Australian Ingredients for each thoughtful and tasty blend, it’s no wonder even Gordon Ramsay himself loved it.
Blak Brews places culture and sustainability at the heart of it’s business model – alongside quality. For founder Troy, winning the NAIDOC Innovation award speaks to validating the brand mission: “Economy builds community. The great thing about Blak Brews is that it’s working with a product that’s been around for 60,000 years — not too new and crazy, just grounded, elevated, and special.”
What is NAIDOC?
The National Aborigines and Islanders Day Observance Committee annually holds NAIDOC week each July – a celebration of the history, culture, and achievements of Indigenous First Nations Peoples. NAIDOC week is a time to reflect on family, resilience, and the ongoing contributions made by Aboriginal and Torres Strait Islander communities to the larger Australian community. Every year we see exemplary First Nations individuals and businesses recognised by NAIDOC awards: shining a light on those who demonstrate leadership and innovation alongside cultural pride. NAIDOC exists to highlight the role of First Nations voices and communities in shaping Australia’s past, present, and future.
The role of First Nations businesses in Australia
NAIDOC week brings more than just symbolic recognition for Indigenous exemplaries – it’s largely about action. Blak Brews, in positioning itself as ‘the tea of Australia’, brings First Nations cultures and Australian natives to the centre of the story, encouraging all Australians to take pride in their land and history. Supporting Indigenous brands like Blak Brews helps spotlight and elevate Indigenous voices in a modern Australia – ensuring that innovation is not divorced from culture or history.
A Cuppa of culture with Blak Brews native tea blends
NAIDOC Week’s spirit is embodied in each Blak Brews blend: celebrating resilience, culture, and the rich native flavours of Country in our everyday. Blends like Desert Sunrise – strawberry gum, desert finger lime, Australian sencha – and Kakadu Sunset – antioxidant-rich kakadu plum extract, wildflowers and Daintree Cacao – are more than just delicious blends, they bring together the best of Australia’s native flora. The fan favourite Lemongrass & Ginger Dawn is also the founder’s fave – and it brings the wild beauty of Country to your cup, with Troy describing it as ‘exciting, full of character, and brilliant iced!’.
Winning the NAIDOC Innovation award is not just another milestone, but it acts as a stepping stone to further the business’ vision: becoming a national icon and ‘the most drinkable tea on the planet’. Each Cuppa of a Blak Brew invites Australians to connect with the land they call home
Beauty in each Sip
Honour culture, innovation and pure flavour with a NAIDOC awarded Blak Brew native Aussie tea blend.
